Global Digital Economy: Trends and Transformation of Value-behavioral Patterns

Introduction: At present digitalization is an undeniable factor of social life, inner state processes and foreign affairs; it has built its main patterns trends, mostly vividly observed in the development digital economy which become a firm ground for strengthening globalization outcomes. Objectives: to identify key trends issues global economy, as well way influences on value-behavioral modern societies. Methods: institutional neo-institutional approaches, comparative analysis, structural-functional approach, statistical data. Results: article examines fundamental developmental both quantitative qualitative representations, from problem-based point view; outlines changes human have been also illustrated. Conclusions: most societies, new technologies space they form important part life. More active involvement individuals into this transformed their value focus attitudes, behavioral models even started needs. The economic sphere one that experiences large-scale transformations, offering many opportunities actors increase profits. same time, there emerged lot problems related inequality (in countries, certain individuals), safety issues, social-cultural problems, speeding up social-economic unpredictability development. Overall, quite contradictory phenomenon, dramatically changed societies affected natural members.